Technical SEO Fundamentals
This program covers the structural and technical aspects that determine how search engines crawl, index, and rank your site. You'll work through specific technical elements including site architecture, server configuration, page speed optimization, and structured data implementation. The content is structured around practical scenarios where technical decisions directly impact search visibility and site performance.
What You'll Learn
The program is organized into six modules that build on each other. Each module focuses on a specific technical area, with examples drawn from actual site audits and optimization projects. You'll examine real technical issues and work through the process of diagnosing problems, implementing solutions, and measuring results.
Site Architecture
Examine how site structure affects crawling efficiency and link equity distribution across pages.
- URL structure and hierarchy planning
- Internal linking patterns and anchor text
- XML sitemap configuration
- Pagination and parameter handling
Crawl Optimization
Control how search engine bots access and process your site content through proper directives and configuration.
- Robots.txt configuration and testing
- Meta robots and X-Robots-Tag usage
- Crawl budget management techniques
- JavaScript rendering considerations
Performance Engineering
Apply technical optimizations that reduce load times and improve Core Web Vitals metrics.
- Server response time optimization
- Resource compression and minification
- Image optimization and lazy loading
- Critical rendering path analysis
Indexing Control
Manage which pages appear in search results and how they're presented through canonical tags and status codes.
- Canonical URL implementation
- HTTP status code handling
- Redirect chain identification
- Duplicate content resolution
Structured Data
Implement schema markup to help search engines understand page content and qualify for rich results.
- Schema.org vocabulary selection
- JSON-LD implementation patterns
- Rich snippet qualification criteria
- Validation and testing procedures
Technical Auditing
Conduct systematic site audits to identify technical issues and prioritize fixes based on impact.
- Log file analysis techniques
- Crawl error identification
- Mobile usability assessment
- Security and HTTPS implementation
Your Instructors
Both instructors bring direct experience from technical SEO implementations across various site types and scales. They've worked through the specific challenges that arise when optimizing complex sites for search visibility.
Antti Korhonen
Technical SEO Specialist
Antti spent seven years working on enterprise-scale technical SEO projects, including large e-commerce platforms and content sites with millions of pages. His background in server administration gives him a particular focus on how hosting configuration and server-side optimization affect crawling and indexing. He's documented numerous case studies on resolving complex crawl budget issues and implementing effective site migration strategies.
Siobhan Byrne
Performance Engineer
Siobhan works at the intersection of technical SEO and web performance, with particular expertise in Core Web Vitals optimization and JavaScript rendering. She's helped multiple organizations improve their search visibility by addressing technical performance bottlenecks. Her approach combines diagnostic tools analysis with practical implementation strategies that balance user experience and crawlability requirements.